This statement challenges the 11 guiding principles of The ‘Chill’ Mindset:
- Expertise and Specialisation (Principle #11: Valuing Expertise and Professional Advice): The value of a designer’s job, like any profession, is significantly tied to the level of expertise and specialisation. It is incorrect to generalise that designers don’t earn much simply because the role is common. Highly skilled designers who specialise in unique areas, like UX design or branding, can command significant fees. (For example, a UX designer specialising in fintech may charge premium rates due to their deep knowledge and high demand in that sector.)
- Value of Correct Process (Principle #6: Prioritising Processes and Techniques): A designer’s job is not just about creating something visually pleasing but ensuring it follows a structured process, from understanding client requirements to delivering precise solutions. Those who perfect this process can differentiate themselves and justify higher earnings. (For example, a designer who uses a detailed brief process and delivers a brand strategy, not just a logo, can charge higher fees.)
However, it does align somewhat with the following principle:
- Market Saturation (Principle #4: Prioritising Efficient Work Methods): The point about commonality holds some truth, as market saturation can affect the average pay for generalist designers. When many people can do the same thing, competition drives down prices. But this is an opportunity for designers to innovate and specialise. (For example, a general graphic designer may earn less in a saturated market, but a niche packaging designer for eco-friendly brands can thrive.)
It’s not about the job being common but rather about how a designer distinguishes themselves through specialisation, process, and expertise. Those who focus on these areas can earn significantly more than those who remain generalists.
You would want to guide the conversation towards precision, structure, and deeper understanding, without directly dismissing the person’s view. Here’s how you can approach it:
- Insisting on Precision and Accuracy (Principle #7: Demanding Clarity and Exactness): Start by politely asking for more clarity and specific details regarding their statement. This encourages a more thoughtful and accurate dialogue. (For example, you might say: “Could you provide more context on why you think designer jobs don’t earn much? Are there specific areas in design you’re referring to, or certain experiences you’ve encountered?”)
- Structured Approach to Discussions (Principle #9: Working in a Structured, Organised Manner): Structure your response to not only ask for more details but also invite them to break down their perspective. This ensures the conversation remains organised and productive. (For example, you could add: “I’d be interested to hear if you’re referring to freelance work, agency roles, or a specific sector of design, as each can vary significantly in terms of earnings.”)
- Focusing on Process and Technique (Principle #6: Valuing Structured and Efficient Approaches): You could guide the conversation towards the importance of the design process and specialisation, hinting that earnings often correlate with a designer’s ability to refine their skills. (For example, you might say: “I agree that many people call themselves designers, but don’t you think the value lies in how specialised and structured their approach is? I’d love to hear your thoughts on that.”)
By asking for deeper context and guiding the conversation with structured, precise questions, you can engage the person in a more meaningful dialogue.
What thoughts can help me stay composed when someone says a designer’s job doesn’t earn much?
- Avoiding Negative Judgement (Principle #5: Maintaining Composure and Dignity): Remind yourself that feeling offended could cause you to lose composure. By keeping calm and not taking the statement personally, you maintain dignity and a level head. (For example, tell yourself: “This is just their perspective; it doesn’t define my value or skills.”)
- Focusing on Expertise and Specialisation (Principle #11: Valuing Expertise): Recognise that the statement might come from a lack of understanding of how specialised and valuable design work can be. Instead of feeling offended, see it as an opportunity to reflect on your expertise. (For example, think: “I know my worth, and the depth of my specialisation sets me apart.”)
- Embracing Correct Process (Principle #6: Valuing Structured and Efficient Approaches): Focus on the importance of the process and method that differentiates you as a designer. Remember, people who don’t understand the intricacies of design may only be seeing the surface. (For example, remind yourself: “Good design is a process, and those who don’t see that may not fully appreciate its value.”)
- Trusting in Credibility (Principle #10: Building Trust and Reliability): Instead of taking offence, consider the long-term. Earning credibility through consistent and high-quality work is more important than responding emotionally to a general statement. (For example, think: “Over time, my work and results will speak louder than these words.”)
- Maintaining Accuracy and Right Judgement (Principle #8: Valuing Precision and Correctness): Instead of reacting emotionally, you can shift the focus to accuracy. Think about whether the statement is based on actual data or personal opinion, and adjust your emotional response accordingly. (For example, reflect: “This is their opinion, but it’s not necessarily based on facts.”)
In summary, by focusing on your expertise, maintaining composure, and understanding the structured process behind your work, you can avoid feeling offended. Your value is based on your specialisation, skills, and professionalism, not on someone else’s general opinion.